Cause Related Marketing’s time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation and standing for something beyond the functional benefits of a product or service is all, brands are constantly competing for customer loyalty and consumer attention. ‘Cause Related Marketing’ is one of the most exciting areas in marketing today which benefits both business and society
‘Cause Related Marketing’:* positions Cause Related Marketing in the context of marketing, corporate social responsibility and corporate community investment* explores who cares and why, providing research analysis into corporate and consumer attitudes both in the UK and internationally* uses The Business in the Community Cause Related Marketing Guidelines, written by Sue Adkins and introduced by HRH The Prince of Wales, providing an in depth exploration of the key principles and processes that go towards creating excellence in Cause Related Marketing* includes vignettes and in depth case studies to provide illustrations of Cause Related Marketing through a spectrum of examples both national and international
Cause Related Marketing – Hardback Clearance Online
$155.38 Original price was: $155.38.$99.00Current price is: $99.00.
SKU: Cause Related Marketing - Hardback Clearance Online-4841
Categories: Business & Money, Marketing & Sales
100% Secure Payment
Easy Returns & Replacement
Free Shipping On Orders Over $50
Be the first to review “Cause Related Marketing – Hardback Clearance Online” Cancel reply
Related products
Sale
Sale
Business & Money
Global Economic Crisis and the Developing World – Paperback / softback Clearance Free Shipping
Sale
Sale
Business & Money
End of Finance – Paperback / softback Largest Supplier Online




Reviews
There are no reviews yet.