This second edition of Brand Meaninglays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research.For more information, visit www.brandmeaning.com.
Brand Meaning Buy Authentic Online
$172.34 Original price was: $172.34.$99.00Current price is: $99.00.
SKU: Brand Meaning Buy Authentic Online-6898
Categories: Health, Fitness & Dieting, Psychology & Counseling
100% Secure Payment
Easy Returns & Replacement
Free Shipping On Orders Over $50
Be the first to review “Brand Meaning Buy Authentic Online” Cancel reply
Related products
Sale
Diseases & Physical Ailments
Sale
Alternative Medicine
Healthy Aging in Sociocultural Context – Paperback / softback Pre Order For Sale
Sale
Health, Fitness & Dieting
Handbook of Police Psychology – Paperback / softback Online Online Cheap Online
Sale
Health, Fitness & Dieting
Experiments in Anti-Social Behaviour – Paperback / softback Cheap Sale Sast




Reviews
There are no reviews yet.